The Growth Marketing Manager will be responsible for planning, executing, optimizing, and reporting on PPC, SEM, and Paid Social campaign performance in order to meet and surpass company success metrics. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the campaign lifecycle from planning to implementation to reporting and renewal.

Though this is a performance marketing role, we operate extremely closely as a team. You'll have exposure to all parts of the business, and will be given the freedom and trust to own and scale various parts of our marketing strategy. You’ll also have the opportunity to leverage various media channels to reach new audiences and build a mission-driven brand, be creative about deployment of marketing messages, and further success from the data collected and the experiential campaigns you run.

  • Responsible for campaign development, management and optimization within various platforms, such as Google Ads, Facebook Ads Manager, SnapChat, etc.
  • Build relationships and maintain ongoing communications with media representatives
  • Demonstrate a passion for digital marketing by proactively finding and building recommendations on new ways to successfully grow user base
  • Implement paid search strategies to drive subscriber acquisition, conversion, and efficiency
  • Assist the team in planning and forecasting performance based on historical data and overall expertise
  • Continually optimize acquisition costs, return on ad spend, and overall search engine, keyword and copy mix
  • Recommend new paid search tactics, concepts, and approaches to inform broader marketing strategy
  • Leverage automation to improve processes and productivity, and make recommendations to support an organization growing at a rapid pace
  • Master and maintain a vast knowledge of the business, competition, and latest industry news and trends

Skills & Requirements

  • Bachelor’s degree preferred – ideally in Business, Marketing, a quantitative or technical field
  • 2+ years of performance marketing experience at an agency
  • 2+ years hands-on experience developing and executing scalable mobile marketing campaigns for a Fintech or a startup is preferred
  • In-app campaigns (Google UAC and Apple Search Ads) experience is preferred
  • Deep familiarity with digital marketing and customer acquisition metrics including LTV, CAC/CPA, CPC, CPM, and ROAS
  • Business acumen to synthesize data and draw conclusions to drive marketing effectiveness
  • In-depth knowledge of the various marketing channels and technologies (Google Ads, Facebook, Pinterest, SnapChat, etc.)
  • Interest in working with creative and design teams to work on performance and brand creative
  • A combination of analytical ability and creativity to continue their progress towards becoming a full-stack marketer
  • Familiar with analytics dashboards (e.g. Amplitude, Tableau, GA)
  • Experience with developing and executing A/B tests to increase full-funnel conversion
  • Great written and verbal communication skills
  • Scrappy ability to get stuff done, roll up your sleeves, and tackle something hands-on
  • Proficient with Excel, experience with financial modeling and/or SQL is a plus

Benefits

We value our Steady Team Members and are committed to their success. We are a dedicated and collaborative remote team with flexible hours. We offer competitive compensation packages and a 100% company-paid benefits package including medical, dental, and vision for employee’s and family, as applicable. We provide employees with stipends for meals and home office setup/maintenance, along with unlimited PTO, 401k, and future growth opportunities within the company. We strive to maintain a positive and fun culture for our employees where people can learn and grow with the company.

About Steady

Steady is a mission-driven business that helps people earn more. Through the free Steady app users can build & track income, networks, and buying power – allowing them to augment retirement savings, work around childcare responsibilities, pay down debt, save for purchases, and supplement their income from primary employers, while limiting their income volatility and better positioning themselves for access to a sustainable financial services ecosystem.

Every Steady member will build something different. We celebrate those who take the initiative to create a path that works for them. Whatever that looks like, Steady is there to support it, providing a stable foundation that allows people to build financial success over a lifetime.

Mission: Steady turns the tables by putting workers back in charge of their financial future with an income-building platform that creates financial stability and helps its users to take charge of their future.

For more information, visit us at www.steadyapp.com or on Twitter @TheSteadyApp.

Steady, Platform Inc. (Steady) is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Steady accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Steady employees, Steady hiring manager, or send to any Steady facility. Steady is not responsible for any fees or charges associated with unsolicited resumes.